Career
Private medical sector. First management role, building a team from scratch. Learned how to hire, coach, and hit a revenue number consistently.
Worked with multiple companies on sales strategy, outbound, and pipeline. Built repeatable processes across different industries and deal sizes.
New business, expansion, and partnerships. Joined the early commercial team and stayed through key ARR milestones. Building the playbook while running it.
Commercial leadership for an early-stage SaaS company. Owned the revenue number and built the full go-to-market motion from the ground up.
Built Globalize.now, Edge Energy, and Saknes from zero. Fractional CRO for B2B SaaS founders. GTM strategy, pipeline, and closing.
Projects
Co-founder & CEO
AI-powered continuous localization for SaaS. Plug into your codebase and keep your product translated as you ship. Built the GTM from zero including the outbound engine and pipeline automation. Over a thousand qualified leads generated.
Founder
UK commercial energy brokerage. Built the deal-room application and HubSpot infrastructure from scratch. Automated outbound and lead management end to end. Produces consistent monthly pipeline independently.
Co-founder
Heritage platform connecting families with their roots. Genealogy, cultural preservation, and community storytelling. Built from the ground up for the Latvian market. Designed to make family history accessible and shareable.
How I work
Command of the Message and MEDDPICC, applied to real pipeline — not as frameworks on a wall but as daily operating systems. Value selling, not feature selling. I qualify hard, run tight discovery, and build business cases that get deals through procurement.
I built an 8-agent GTM automation system that handles lead research, enrichment, sequencing, and CRM updates. I use Claude Code daily. I build internal tools, automated pipelines, and deal-room applications. Technical enough to ship, commercial enough to know what's worth shipping.
CRM architecture, outbound engines, automated enrichment pipelines, sequencing campaigns, lead scoring. I've built this stack multiple times across multiple companies. The systems I leave behind keep producing after I move on.
Multi-threaded deals, procurement navigation, security reviews, legal redlines. I've sold into large organisations and know the difference between a champion and a coach. The deal isn't done when they say yes — it's done when the paper is signed.
Get in touch
The best way to reach me is by email or LinkedIn. I'm always up for a conversation about SaaS, sales, building companies, or life in Latvia.
