Career
Private medical sector. First management role, building a team from scratch. Learned how to hire, coach, and hit a revenue number consistently.
Worked with multiple companies on sales strategy, outbound, and pipeline. Built repeatable processes across different industries and deal sizes.
New business, expansion, and partnerships. Joined the early commercial team and stayed through key ARR milestones. Building the playbook while running it.
Commercial leadership for an early-stage SaaS company. Owned the revenue number and built the full go-to-market motion from the ground up.
Built Globalize.now, Edge Energy, and Saknes from zero. Fractional CRO for B2B SaaS founders. GTM strategy, pipeline, and closing.
How I work
MEDDPICC and Command of the Message, but as a daily operating system, not a poster on the wall. I qualify hard, run tight discovery, and build business cases that survive procurement. Value selling, not feature selling.
I built an 8-agent system that handles lead research, enrichment, sequencing, and CRM updates. I use Claude Code daily to build tools, pipelines, and applications. Technical enough to ship, commercial enough to know what's worth shipping.
CRM, outbound engines, enrichment pipelines, lead scoring. I've built this stack multiple times across multiple companies. The systems I leave behind keep producing after I move on.
Multi-threaded deals, procurement, security reviews, legal redlines. I know the difference between a champion and a coach. The deal isn't done when they say yes. It's done when the paper is signed.
Every decision starts with data. Pipeline health, conversion rates, win/loss patterns, funnel velocity. I build dashboards that show you where the problems are before they become problems. If you can't measure it, you can't fix it.
Move forward. Talk about problems early. Test, fail, learn. No politics, no assholes, trust over hours. I coach reps through live deals, review losses properly, and celebrate progress. People do their best work when they can be themselves.
Projects
Co-founder & CEO
AI-powered continuous localization for SaaS. Plug into your codebase and keep your product translated as you ship. Built the GTM from zero including the outbound engine and pipeline automation. Over a thousand qualified leads generated.
Founder
UK commercial energy brokerage. Built the deal-room application and HubSpot infrastructure from scratch. Automated outbound and lead management end to end. Produces consistent monthly pipeline independently.
Co-founder
Heritage platform connecting families with their roots. Genealogy, cultural preservation, and community storytelling. Built from the ground up for the Latvian market. Designed to make family history accessible and shareable.
Get in touch
Whether it's about fractional sales work, coaching, building a team, or just a conversation about SaaS and GTM. I reply to everything.
