Sales & GTM Leader
I sit in the sales seat so founders don't have to. Whether you need someone to close deals, build the process, or both — I come in part-time and make revenue happen.
English guy in Latvia. Ten years at the sharp end of SaaS revenue — five of them scaling Lokalise from €1M to €30M ARR. Now I work with two or three founders at a time as their fractional sales lead. Some need help closing deals. Some need the whole go-to-market motion built. Most need both.
Who I work with
The work, honestly described
Most early-stage SaaS hits the same wall. The product works, signups are coming in, but revenue isn't growing the way it should. The founder is still running every deal, there's no repeatable process, and hiring a full-time sales leader feels premature. That's where I come in.
I do the selling alongside you — running demos, closing deals, qualifying leads — while building the process underneath. By month two or three, there's a pipeline that works without me in every conversation. Not because I handed you a document, but because we built it together while doing real deals.
The typical engagement is three to six months. I'm embedded in the business, not advising from outside. Weekly working sessions, async between, and I'm accountable for the revenue number alongside you.
What I've built
Continuous localisation for SaaS founders
Built and run by me from zero. I designed the go-to-market, built the outbound engine, and generated over 1,000 qualified leads — all while running the product. Proof that the same GTM approach I use with clients works on my own business too.
Five years scaling SaaS revenue
Joined as part of the early commercial team and stayed through key ARR milestones. Multiple roles across new business, expansion, and partnerships.
UK commercial energy brokerage
Founder and operator. Built the deal-room app, HubSpot infrastructure, and outbound motion from scratch. Now produces consistent monthly pipeline.
What happens next
We talk about where the business is, what's working, what's stuck. Honest assessment, no pitch.
If there's a fit, an hour to align on the engagement — ICP, priorities, tools, kickoff date.
Day 1 is the Monday after scoping. You have a fractional GTM lead embedded in the business by week one.