Blog
What I'm learning as I build, and what I'm seeing across client engagements. No SEO-bait, no listicles.
The pattern every B2B SaaS founder hits. Why hiring an SDR or Head of Sales is usually the wrong move at this stage, and what to do instead.
28 May 2026 · 6 min readNo mystery, no hand-waving. A week-by-week breakdown of what a fractional sales engagement looks like from day one to handover.
3 Jun 2026 · 7 min readA practical, step-by-step guide for founders who want to do it themselves. ICP definition, pipeline setup, outbound templates, and the follow-up cadence that actually works.
8 Jun 2026 · 8 min readThe most expensive mistake in early-stage SaaS. When to hire, what role to actually recruit for, how to structure comp, and how fractional bridges the gap.
12 Jun 2026 · 6 min read