Guides
The thinking I bring into client engagements, written up for anyone who wants it. No gated downloads, no email capture.
An eight-agent GTM system for B2B SaaS. The reference architecture I use across client engagements.
Coming soonThe flow, the milestones, the tools, the signals. How to run a PLG motion deliberately.
Coming soonHow to score every signup in 60 seconds and route the right ones to a founder conversation.
Coming soonHow to write the founder-to-founder messages that actually book demos.
Coming soonFree tier limit, multi-user same domain, pricing page visit. The signals that predict revenue, and how to act on each.
Coming soonWhere users get stuck in onboarding, and the nudges that catch them.
Coming soon