Services
Both are fractional, both are embedded, both are 3 months minimum. The difference is depth and continuity.
3 months fixed · Total £9,000 · No commitment beyond Day 90
The shortest path to having a working GTM foundation. Sprint 1 sets up the system end-to-end — enrichment, ICP scoring, intent signals, milestone-stall triggers. Sprint 2, you and I run the first wave of founder outreach together. By Day 90 the foundation is in place, the playbook is documented, and you decide whether to continue or take the system in-house.
Best when
You want to test the approach with a clear end date and limited commitment. Or you have an internal team who'll take over the operate once the system is built.
What you get
The trade-off
3 months is enough to build the system and surface signal, but not long enough for compounding revenue. Scope is capped at Phase 1 — no Phase 2 work, lighter on operate.
3-month guaranteed commitment · Then rolling, 30 days notice
A fractional GTM lead embedded in the business. Includes everything in the Build Sprint, plus the continuity that makes the system actually compound. After the initial build, I stay in the seat — refining signals on real data, planning Phase 2, owning the GTM number alongside you. This is the version most clients end up in once they see what Phase 1 surfaces.
Best when
You want someone embedded as the GTM operator, not a project that ends. You're confident the approach fits and want the continuity to make it compound.
What you get
The trade-off
Higher monthly cost. 3-month guaranteed minimum means you're committed even if Month 1 surfaces something unexpected. Better fit when the conviction is already there.
The working model
One 60-minute working session per week. Async progress between via Slack. Discord for live signal alerts so I'm responsive to real-time buying behaviour, not just scheduled calls.
I build and run the system. Enrichment, agent wiring, signal monitoring, weekly reports, founder outreach drafts, demo prep, hiring recommendations when the time comes.
Sign-off on ICP rubric and messaging. Take the demos that come in. Respond to high-priority Slack alerts within their windows. Stay accountable for the number alongside me.
What's not included
Tool costs are separate — HubSpot, Clay or Apollo, Smartlead, Hunter.io, Claude API. Roughly £500–£1,200/month at typical client volume, paid directly by you on your accounts. Sales calls themselves are run by you; my job is to make sure they happen, not to take them. Product changes inside your application are your team's work — the system runs on top of the product, not inside it.
How to start
We talk about where the business is, what's working, what's stuck. Honest assessment, no pitch.
If there's a fit, 60 minutes to align on ICP rubric, priorities, tools, and kickoff date.
Day 1 is the Monday after scoping.
Earlier stage?
Fractional isn't for everyone. If you're pre-revenue, still searching for product-market fit, or just want to figure out the GTM thinking yourself, Gotomar is the self-serve version. It generates a tailored GTM playbook from your product description in 60 seconds, free.
Try Gotomar →